Stop confusing “work” with productivity

Before BuildMaster…

“Prior to BuildMaster we were on a monthly release cycle with one “mega build” per month. The entire build-release process, from change request documents for web config files, to keeping track of all the releases and how they relate to one another, was completely manual. The team working on it would normally have to work all weekend to get the deployment into production and get the bugs worked out. As you can imagine we also lost entire teams of people regularly because of this. No one wants to work all weekend.”